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Latest From The Blog
An example of how not to market your expertise
Never give someone a quote
I'm looking for a BETA customer -- This may be a shared opportunity
Beyond discounts - Use pricing to spur demand for your products and services
Question of the Week -- 030210
The importance of target customer profiles and personas
The making of Plan B
Monday, March 1st
Always -- A word I never use casually
Does cold calling make you appear desperate?
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