The core story of your business talks about the things you do for your customers, as opposed to the things you do. It’s told in the worldview of your target audience.
The core story of your business talks about the things you do for your customers, as opposed to the things you do. It’s told in the worldview of your target audience.
It’s not enough to have a story, you need to tell it through every message and interaction – marketing and sales materials, website, social media, and live conversations.
Different than sales tactics, there are a number of critical selling skills that directly result in greater close ratios, shorter sales cycles, and less reliance on discounts to win new customers.
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