MarketingSherpa analyzed over a years worth of their own newsletters and drew four conclusions on what performed best at attracting clicks. Not limited to email and newsletter subject-lines, these tips apply to all content and customer communications requiring a title.

Here is a summary of their finding:

  1. The first two words of a subject-line mean the most — convey a benefit.
  2. Use a trigger word in the subject-line your reader will likely value and respond to.
  3. Don’t put a call to action in the subject-line —  it’s often received as a hard sell.
  4. Refer to a hot brand in your subject line (preferably within the first two words).

Here is the link to the entire article.  It’s a good read with examples of what earned the greatest and least number of clicks.

Is there anything you’d add to their list?


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