MarketingSherpa analyzed over a years worth of their own newsletters and drew four conclusions on what performed best at attracting clicks. Not limited to email and newsletter subject-lines, these tips apply to all content and customer communications requiring a title.
Here is a summary of their finding:
- The first two words of a subject-line mean the most — convey a benefit.
- Use a trigger word in the subject-line your reader will likely value and respond to.
- Don’t put a call to action in the subject-line — it’s often received as a hard sell.
- Refer to a hot brand in your subject line (preferably within the first two words).
Here is the link to the entire article. It’s a good read with examples of what earned the greatest and least number of clicks.
Is there anything you’d add to their list?