A go-to-market strategy is a unified, multi-disciplinary approach to bringing products and services to the marketplace. While many companies have traditionally treated their marketing, sales, customer service, and product teams as autonomous functions with little interaction, those with a well-developed go-to-market strategy bring these functions together to help achieve profitable growth. This approach requires alignment across the company’s outward-facing functions with respect to whom they’re targeting, what their product messaging is, and how they’re representing the company.
Be sure to checkout OpenView Labs’ list and give each of the influencers a read — you may want to subscribe to their blogs. Each influencer noted is a good resource for ideas you can personalize in your business.