Recent Updates

Is your company the logical choice in your market?

Is your company the logical choice in your market?

| July 15, 2014 | 0 Comments

I come into contact with a number of companies who are great at the things they do, but aren’t the logical choice in their market. They want to be, but aren’t. And they’re frustrated with the thoughts of why they don’t have more sales opportunities, why sales opportunities take so long to mature, why there’s so much […]

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Jim Logan, Copywriter

Jim Logan, Copywriter

| July 14, 2014 | 0 Comments

It’s obvious I’m a copywriter. But for many of my clients, it’s a weird kinda secret — I have two personas online :) Many of my clients know me as a sales consultant providing coaching and traditional consulting services. Other clients know me as a copywriter, never having experienced the consulting services I provide. Truth […]

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Cost reduction has nothing to do with revenue growth, except maybe killing it

| May 13, 2014 | 0 Comments

If you’ve been following my writing, you’ve probably read more than once there are only three way to grow revenue – get more new customers, increase the value of your average sale, and increase the frequency and volume of repeat business. I wish I would have thought of that first, but it’s been known for […]

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I’d like your thoughts on whether or not this type of copy strikes you as legitimate or a gimmick

| May 8, 2014 | 4 Comments

This post is a quick follow-on to my earlier post on special, time-limited discounts. I looked over several of the emails I cited and a cursory Internet search — here is a collection of the reasons given for creating or extending time-limited, special offers: My warehouse guy just found another box… My accountant says I’m nuts […]

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Special, time-limited discounts

| May 7, 2014 | 2 Comments

I just counted. I’ve received four emails already this week touting special, time limited discounts. I’m not sure how many similar emails I’ve received the past month, but I’m sure it’s a lot. They arrive almost daily — or so it seems. Many of the products  and services look good. A few offers are from companies I’ve bought […]

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Why should your prospect buy from you instead of buying from your competitor?

| May 2, 2014 | 1 Comment

I recently wrote a couple blog posts about solicitations I received seeking donations and a sales meeting. In both posts, I highlighted things I find lacking in their approach. The common thread is the reader isn’t enticed with a benefit — there’s little given to them as a compelling reason to act. Here’s the other […]

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Another poor sales letter: How not to make the sale (Part II)

| April 30, 2014 | 0 Comments

Click on the image to the right to reference my comments below. The image will open in another tab or window. ======= I recently received another unsolicited email from a company hoping to engage with me and my company regarding B2B services they provide. Looking at their message, I doubt it’s very effective. Here are four thoughts on […]

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Change of Payment Information

| April 29, 2014 | 1 Comment

That’s all it said on the outside of a very professional looking envelop I received in the mail yesterday — Change of Payment Information. I held it in my hand for a few seconds, turned it over a couple of times, and prepared to tear it in half and throw it away…then I paused. Who was […]

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There’s an opening in my coaching program

There’s an opening in my coaching program

| April 28, 2014 | 0 Comments

  I currently have an opening in my coaching program. It’s a limited program so, I will fill the opening and then continue with a waiting list. If you’re not familiar with my coaching program, you can learn more here and here. Here are examples of things others have used my coaching program to achieve: 300% increase in effectiveness […]

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Cheap

| April 22, 2014 | 0 Comments

I recently re-read a news story I clipped about the last flight of the Titan Missile – For the 368th and last time, the United States launched a Titan rocket into space Wednesday. The blastoff of the 16-story, unmanned Titan IV signaled the end of an era that began in 1959, as the U.S. military converts to cheaper […]

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