Jim Logan


Why you should consider buying my copy review service PDF Print E-mail
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Written by Jim Logan   
Saturday, 19 July 2008 16:16

I've found I enjoy my copy review service more expected when I first offered and more recently re-launched the service.  Not that I didn't think I'd enjoy it.  I just didn't think I'd have this much professional satisfaction as a result.

Part of that joy comes from the overwhelming positive feedback I've received.  Not long ago a customer bestowed what may be the greatest compliment someone in my profession can receive: 

You changed the entire way I think about my business Thank you!!!

It's always nice to receive positive feedback, but a pleasant and somewhat unexpected benefit has been meeting new people, discovering new markets, and tackling varied challenges to communicating with target markets and named prospective customers.  If you like solving problems or riddles, you know what I mean.

As I enjoy this service and the feedback is extremely positive, I'd like to expand it.

If you have a haunting feeling the copy you use should be more effective - maybe a feeling there's something missing, the thought people just don't get it, or you'd like a sanity check before you launch your next communication - I likely can help.

Here are several reasons you should consider buying my copy review service:

Sales Orientation:  First, I'm not a copywriter.  I write a lot of copy, but I don't consider myself a copywriter.  The copy I write isn't written to win an award or be praised for its technical merit.  I'm a guy who has crushed quotas and built overachieving sales teams around the world.  The copy I write, the style I've adopted, and the methodology I follow are the very things I've personally used to generate leads and close sales with major corporations worldwide.  I don't care about technically correct copy, I want copy that motivates its reader to take appropriate action towards making a purchase.

That's the perspective I have when I review your copy.

Unbiased Feedback: 
I don't live in your day-to-day world, which means I'm not blinded by internal discussions, past experience, or compromises which may influence the way your copy reads.  I look at your copy the way your intended reader does, looking for three key elements proven to motivate people to act.

Expert Opinion:
  Sales letters, white papers, case studies, and other marketing communications are not a theory business for me - I've had to create and actually use those tools to open sales opportunities and close business in some of the largest and most fiercely competitive accounts you can imagine.  I don't care if the way I do things are textbook or not; I only care if it works.  And that's the exact eye and approach I lend your copy.

I've actually used lead generation letters, white papers, case studies, and related MARCOM to open opportunities and close sales - selling multimillion dollar solutions to F1000 companies, including a number of F100 enterprises.

Bang for the Buck: 
This service is priced within the reach of every company.  You're spending thousands of dollars on your next campaign, both in real and soft dollars.  The opportunity cost is likely in the tens of thousands, if not hundreds of thousands of dollars.  For a fraction of the cost you're investing in your campaign, you can get my best thoughts, ideas, suggestions, and experience to increase its response.  This service is an incredible value.

Here is where you can learn more about this service:  CLICK HERE!

While I can't guarantee the results of improving your copy, customers have reported noteworthy increases in inquiries, meetings, opportunities, and sales.  If the copy you're using now is not living up to your expectation of response or action, please look at this service.

Thanks!

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