Jim Logan | The B2B Rainmaker


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This is a blog for people who manage and are diriectly responsible for revenue. The purpose of this blog is to share information to help B2B sales executives and teams crush quotas.

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Given this limited scenario - How would you generate leads to retire your quota?
Written by Jim Logan   
Thursday, 25 September 2008 12:01

Here's your very limited, but real scenario:  You are a sales rep in a mid-size company.  You sell telecom equipment to F1000 companies - a complex sale with an average value of $500K that takes approximately four months to close.

Your territory is the Western US (undefined).

You have an annual quota of $3M and your marketing department doesn't provide you a steady stream of qualified sales opportunities.

How do you generate leads necessary to meet and exceed quota?

 

UPDATE:  It should go without saying, which is why it should be said -  I will give my answer to this question in a few days...a real world answer to an all too common sales challenge.


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