With this post, I'm starting a feature of sort on this blog -- Question of the Week. The thought is to ask a question each week related to B2B complex sales and marketing that provokes the sharing of ideas and opinion.
Each week, I'll post a question here and on LinkedIn, leaving you the opportunity to answer that question until the following week, when I'll choose what I believe is the best answer and comment as to why I chose it. All answers will remain published for all to read and consider.
Here's this week's question:
Regarding B2B complex sales -- What do you believe is the greatest sales skill of them all? Why?
Feel free to leave an answer as a comment below or at LinkedIn. There's no right answer, just a reasoned opinion. Have fun!
