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Another poor sales letter: How not to make the sale (Part II)

Click on the image to the right to reference my comments below. The image will open in another tab or window. ======= I recently received another unsolicited email from a company hoping to engage with me and my company regarding B2B services...

Change of Payment Information

That’s all it said on the outside of a very professional looking envelop I received in the mail yesterday — Change of Payment Information. I held it in my hand for a few seconds, turned it over a couple of times,...

There’s an opening in my coaching program

  I currently have an opening in my coaching program. It’s a limited program so, I will fill the opening and then continue with a waiting list. If you’re not familiar with my coaching program, you can learn more here. Here are examples of...

Do you really value your customers or do you just want their money?

Try to find someone in business who says they don’t value their customers. It would be surprising if you found one – everyone values their customers. Or so they say. Valuing your customers is little different than loving someone – saying it...

Cheap

I recently re-read a news story I clipped about the last flight of the Titan Missile – For the 368th and last time, the United States launched a Titan rocket into space Wednesday. The blastoff of the 16-story, unmanned Titan IV signaled the...

The problem with press releases and most corporate communications

I have no idea why, but I recently found myself reading press releases. I surfed a dozen or so websites reading press releases of all sorts, from all sorts of companies.  They suck – press releases that is, not the...

Anatomy of a bad sales letter: How not to make the sale

Yesterday’s mail brought me a wonderfully written, one page, six paragraph sales letter soliciting my donation to a local foundation.  It’s formatted nicely, is hand signed, and accompanies a professional looking donation card. I bet they don’t raise much money....

Square pegs and round holes: A worthless sales proposition

Are you fixing a problem that isn’t watched, measured or monitored by your target market?  If so, you’re wasting your time and your offering will never sell. You can have the greatest, most feature rich offering in the world, but...

Maintaining Price Integrity

Last week I met with a small business owner, investor, and friend of mine to discuss specific investments he is involved in. He mentioned one of his investments, a software company, was wrestling with opportunities they are pursuing. This company...

“She’s not in right now. We’re not sure where she is.”

That’s what I was told when I stopped to briefly meet with a local executive. I was there without an appointment, but had a legitimate reason to be there, apologized in advance for not having an appointment, stated what I was there...