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The purpose of SEO is to be found by the people you want to find you

Researching background and resource information for a client project, I read a number of articles on the purpose of SEO. Those articles led to this post. Article after article I read stated the purpose of SEO is to raise ranking for targeted keywords and phrases. That’s true, but not the important part...

Why your prospect’s view of the world is more important than yours

There’s a lot of marketing effort focused on how the vendor thinks — the vendor’s view of the world, vision of the future, story, way of making the world better, etc. And for good reason: Who wants to do business...

The future of SEO

Guessing at the future of SEO, I look at the recent past, then map it to a likely future. Doing so, you can get a pretty good picture of where search is going and what’s likely to be important to companies dependent on or desirous of...

SEO 2.0: The need to serve people

SEO 2.0 is hardly a new term. And in the age of the Internet, it’s hardly new. If you aren’t familiar with the term, it can be over-simplified as the evolution of search from technology-driven initiatives to match searchers to...

Praesent nibh urna viverra vel volutpat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Maecenas sodales arcu est sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Etiam semper adipiscing ullamcorper

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Praesent nibh urna viverra vel volutpat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

This is an interesting gimmick. I really hate it.

I’ve received a figurative ton of mail congratulating me on be being pre-qualified for an offer I don’t want and have less interest in accepting. This is an interesting trick and gimmick tactic to increase response and application rates. I...