Posts filed under: Blog

  • Jim Logan Copy Review
Years ago, I was prompted by a client to offer a service critiquing their copywriting. The service was simple, to provide meaningful feedback on copy they wrote to improve its effectiveness. I offered that service for a number years and then decided...
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Over the past three weeks, I’ve received four phone calls and one email from a marketing automation company wanting to get me on the phone to discus their services. It wouldn’t be fair to mention their name, I don’t want...
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From time to time I read or overhear a discussion on the topic of copy length. The basic discussion revolves around the question of how long copy should be – how many words and pages is the right number. The...
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There are few new tricks to marketing. I’m too lazy to link to an independent reference, but you don’t need one. Everyone in the business knows it’s true. There are no new tricks. There are old tactics wrapped in new...
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Earlier today I was thinking about business, life, and both professional and personal achievement. Why do some people continually succeed and others seem to continually fail? Is it their background, upbringing, socio-economic status, quality of friends and personal relationships, ability...
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What is a worldview? A worldview is the way you or someone else views the world. It’s the environment we work in, the things we care about, the rules and regulations that form parameters around our work-life, our influences and...
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It’s hard to find many marketers who defend interruption marketing — phone calls, advertisement, direct mail, email, etc. The fashionable thing to do is go soft — ask for permission, avoid the topic of taking action, suggest and hint instead...
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The simplest way to avoid becoming a commodity — subjecting your offer to price comparisons and low, to non-existent, customer loyalty — is not to allow yourself to be common. The secret is obvious: make yourself an orange to compare...
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Webkick is the web application of Saleskick, a portfolio of services to help companies better communicate with target audiences to help them sell more — faster. For example, a Saleskick principle is no one wants to buy the things you...
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