Posts filed under: Content Marketing

  • Sales Coaching
I’ve never been comfortable with the notion Interruption Marketing is dead or that Permission Marketing is somehow more pure and honest. The truth most permission marketers don’t tell you, or may not understand, is permission and interruption marketing both rely on...
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In a recent post I asked the question whether or not you should ask for registration before downloading a white paper used in a lead generation campaign.  I recommended not asking for registration and instead focus on offering something of great value...
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I just clicked on a link to download a white paper on salesforce trends — it required registration. I closed the tab. I don’t want the report enough to take the time to fill-out the registration form. And I don’t...
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It’s greatly a B2B thing and I understand some of you will disagree, but it doesn’t matter if the production of a product or service demonstration video isn’t broadcast quality. What matters is you show prospective and existing customers how...
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Researching background and resource information for a client project, I read a number of articles on the purpose of SEO. Those articles led to this post. Article after article I read stated the purpose of SEO is to raise ranking for targeted keywords and phrases. That’s true, but not the important part...
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There’s a lot of marketing effort focused on how the vendor thinks — the vendor’s view of the world, vision of the future, story, way of making the world better, etc. And for good reason: Who wants to do business...
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Guessing at the future of SEO, I look at the recent past, then map it to a likely future. Doing so, you can get a pretty good picture of where search is going and what’s likely to be important to companies dependent on or desirous of...
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SEO 2.0 is hardly a new term. And in the age of the Internet, it’s hardly new. If you aren’t familiar with the term, it can be over-simplified as the evolution of search from technology-driven initiatives to match searchers to...
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