Posts filed under: Get More New Clients

Grab your copy of the report at the bottom of this post. ======= Several years ago I wrote a letter on behalf of a client to 40 of the largest counties in one of the largest sates in the United...
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There is no possibility of a sales opportunity until a benefit is established in the mind of your prospect. Until your prospect acknowledges a need, want or desire to purchase whatever it is you have to sell, there is no...
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When is a lead not a lead? There’s a number of different ways to answer that question. That’s the point. A lead isn’t a lead when the people consuming the lead (sales) don’t agree with the definition of the people...
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There’s a lot of marketing effort and  out there focused solely on how the vendor thinks — the vendor’s view of the world, vision of the future, story, way of making the world better, etc. And for good reason: Who...
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