Your core story is the way your business fits into your ideal customer’s worldview. It’s how you speak their language and address their areas of concern. It’s how you communicate with them about the things they value most. It’s the logical and compelling story of your offer told from your customer’s perspective.
Selling more – faster isn’t about trickery or gimmicks of any kind, shape or form. The secret is communicating better. And that’s what core stories are about.
Core stories attract your target market and help you sell more – faster.