CognitionYesterday, I mentioned I found a number of white papers, reports, etc. I released years ago as part of lead generation activities for my services. I re-released the first paper yesterday and am offering another one in this post.

This paper is a case study on positioning: Positioning: A real-life example of how positioning turned an otherwise commodity purchase decision into a $3.5M sale and created a $44M business in three quarters.

The case study tells the story of how I used positioning to close a $3.5M sale and create a $44M business.

As with the first paper I re-released, this paper closes with an offer for a 30-minute consultation. As with the first paper, I’ll honor that offer in this release.



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