Crumpled question marks heapI read something this morning I’d like to share with you:

…is about selling to buyers who now enjoy plurality of choice, who have expertise, who compare, who are trained negotiators, who demand satisfaction, and who litigate their disappointments.

I won’t tell you where I read it — yet.  I’ll share the exact source with you and its full context in a couple days.

First, I have a question for you:

In your opinion and experience, is this quote applicable to today’s B2B sales and marketing environment?  Why?


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