I read something this morning I’d like to share with you:
…is about selling to buyers who now enjoy plurality of choice, who have expertise, who compare, who are trained negotiators, who demand satisfaction, and who litigate their disappointments.
I won’t tell you where I read it — yet. I’ll share the exact source with you and its full context in a couple days.
First, I have a question for you:
In your opinion and experience, is this quote applicable to today’s B2B sales and marketing environment? Why?