B2B Copywriter


“Jim Logan is a goal-oriented, reliable and creative writer with a lot of technical expertise and positive attitude." ~Yuliya M., SoftServe, Inc.


I write copy for B2B complex sales environments. My specialties are technology, software development, and professional services. The more difficult it is to talk about your product or service to others, the closer it is to my specialty. My niche is taking complicated concepts and making them easy to understand — telling the story of the things my clients do for their customers as opposed to the things they do.

My unique approach to copywriting

The particular style of writing I use is based on years of experience using written communication of all type to open, advance, and close sales opportunities — I don’t just write things like white papers, I’ve actually had to use them as tools to retire quota. My approach to copywriting results in unique copy, tightly integrated into your lead generation and sales process.

Jim Logan is a goal-oriented, reliable and creative writer and editor with a lot of technology expertise and positive attitude. We’ve hired him for numerous projects over the years, and are always happy with the results. He’s friendly, responsive and open to suggestions. It is great working with him!

~Yuliya M., SoftServe

Here are the things I write

I write customer-facing copy in support of lead generation campaigns, lead nurturing, active sales activities, and thought leadership.  I routinely write copy for websites, landing pages, white papers, case studies, brochures, and reports. Simply stated, I write anything used to establish your company as a thought leader, attract and nurture leads as part of a lead generation campaign, or used as a sales tool to open, advance or close a sales opportunity.

Here is where some of my work is published

  • SmartData Collective
  • AnalyticBridge
  • HIT Consultant
  • Medical Practice Insider
  • CloudPost
  • Advance Healthcare
  • CTOvision
  • eSecurity Planet
  • mHealth News
  • Information Age
  • AllBusiness

Here are some of the things I write about

  • Data Science
  • Big Data & Advanced Analytics
  • Network & Application Security
  • Software Development Life Cycle
  • Mobility
  • Healthcare IT
  • IT Applications
  • Project & Portfolio Management
  • Legal Management
  • Software Defined Networking
  • Systems Integration & Outsourcing
  • Audio Visual & Video Conferencing


My copywriting service is best for companies desiring more oomph from their written communications to connect with target audiences and compel readers to act. My specialty is writing customer-facing copy used in complex sales environments — making advanced concepts easy to understand and my clients the logical choice in their market.


  • Project pricing
  • Interviews (as necessary)
  • Research (as necessary)
  • Unlimited rewrites to finalize copy


Varies by project. Please contact me to discuss your unique requirements.