B2B Inbound Marketing is about attracting visitors to your web presence who are ideal candidates to become prospective customers — either today or at some point in the future. Inbound marketing activities typically include social media integration, web content, link building strategies, reputation management, and related permission marketing tactics and strategies to attract and nurture prospective customers.
Offline to online strategies are also employed.
How Clients Use This Service
Clients use this service to not only improve the volume and quality of website traffic, but better identify their web strategy as it relates to lead generation and lead nurturing activities.
I have hired Jim Logan on and off through the years for different B2B projects. Jim is the real deal when it comes to B2B marketing consulting. In our last engagement, he offered some ideas that led to a 28% increase in on-line leads for a very niche product. Jim has a deep bench of experience and tools that he uses help his clients as well as finding new techniques and ideas that can also add value. Besides being an easy person to work with, Jim is one of those people that will “go the extra mile” to help you. If you’re looking for some new ideas or perspectives on your B2B marketing program, Jim is the guy to talk to. ~George Huhn, Data Machines
This service has been employed in a variety of ways to include creating a content marketing strategy, improving search ranking, establishing SEO metrics, integrate offline marketing activities with online lead nurturing, and identify social media opportunities.
This broad-based service can be used to create inbound marketing plans, as well as execute them on an ongoing basis.
Feel free to contact me if you’d like to learn more about inbound marketing and how it may benefit your business. Without obligation we can have a no-pressure conversation to explore whether or not working together makes sense — a sanity check of sort to see if an opportunity exists for a win/win relationship.