"In our last engagement, Jim offered some ideas that led to a 28% increase in leads for a very niche product." ~George H., Data Machines


The 3-Part Formula to Sell More - Faster

While there are no secrets to sales success and no one can guarantee future sales, there is a formula proven to attract target audiences, improve the quality of your forecast, and increase the likelihood of selling more – faster.

The simple formula is leveraging the story of your business, turning that story into compelling communications, and honing a core set of selling skills to make the most of sales opportunities as they surface.

You can sell more – faster. Why not start today?



Attract target markets and shorten sales cycles by focusing your business on the things you do for your customers, not the things you do.


Take the core story of your business and extend it through all of your market and customer interactions: website, sales and marketing communications, social media, and conversations.


Expert advice, guidance, and experience to help solve your greatest sales challenges and create new opportunities.


Here are things we commonly hear from new clients. These are the sales problems we solve and opportunities we create. Does any of it sound like you? If so, call today!

``Our prospective customers don't understand or recognize our value.``

If you’re having a hard time talking about your business or what you say seems to be ignored, the problem may be you’re talking more about the things you do, as opposed to the things you do for others. Or you may be talking to the wrong person. Likely, you need to hone your message around your core story and let it lead your customer communications.

``We compete too much on price.``

This problem can push a business into financial ruin — servicing low margin sales and trying to make it up in volume. Often the problem is a company’s marketing and sales effort is focused on a me-too strategy of comparing products and services apples-to-apples. Sales and marketing staff may be too feature and functionality oriented, as opposed to communicating from the worldview of your target audience. You may need a clearer and more convincing message to lower price in the hierarchy of decision making.

``Something is wrong with our website.``

I find the problem with many company websites is they’re too much about us and not enough about them. Often, what’s believed to be a design problem is really a problem of organization and clarity — burying critical information, not presenting a logical navigation, and unwittingly making a story harder to understand that it should be. Your website should speak directly to target audiences and compel visitors to act.

``We have too many sales opportunities that just disappear from our forecast.``

While all sales challenges are frustrating, this one can be demoralizing. I routinely see companies that have a number of introductory meetings and proposals, but few sales. Sales opportunities stall and eventually fall off the forecast, often without any explanation why. There are a number of things that can cause this, among them are a lack of sales tools used to leverage decisions in your favor. Tools such as compelling case studies, white papers, application notes, and similar communications can be instrumental in quickly overcoming sales problems, demonstrating thought leadership, and clarifying complex elements of your offer.

``We need more sales meetings.``

Obviously, if you sell products and services that can’t realistically be purchased without a conversation, and you aren’t having sales conversations — you’ve got a problem. Assuming your reputation is solid and your products and services are real, there are a number reasons you may not be having the volume of sales meetings you need to hit revenue targets. Leading reasons are you aren’t addressing the right audience or you aren’t telling a compelling story. I can help you solve this problem by focusing your marketing and sales communications on target markets, speaking to the worldview of decision makers, and telling the story of the things you do for others as opposed to the things you do.

``We have a hard time talking about our business.``

Sometimes, the closer you are to something, the harder it is to explain it to others. You know all the details and behind the scene thoughts, considerations, trials, and tireless work that went into the things you offer. And your target audience doesn’t know any of it, worse, they don’t really care. All your prospective clients want to know or is what you can do for them. You may need an outside party to take the things you do and turn it into a compelling story your target audience is waiting and wanting to hear.