I received an offer in the mail a while ago that looked great! Maybe too great. That’s the problem, it’s too good be true.

Where’s the small print? I know somewhere in here there’s a catch.

Why do I feel this way?

Am I jaded?

  • Blockbuster once announced a no late fees offer that included restocking fees and automatic charges for late returns
  • I received an email that promises instant riches, but I have to spend $100 before I learn how
  • I received an offer in the mail disguised as an invoice, instructing me to urgently reply with payment for a subscription of some sort
  • An ad in the paper boldly shows the price of a new truck for $18,000, the fine print indicates it’s actually $18,000 including selected discounts offered on particular models to narrowly defined buyers
  • A free offer costs $19 for handling and shipping

Are these honest marketing tactics?

I don’t believe so.

An opportunity

If I’m not the only one sick-n-tired of deceptive offers, the time is likely right for an honest offer – an offer that’s sincere, with no fine print, no catches, no exceptions, no cute marketing and no clever concealment of greater payments or term commitments. Just an offer that is what it is.

The challenge of such a sincere offer may be getting it believed.

What do you think?


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