Jim Logan


How I used a one page letter to create sales meetings with public and private sector senior executives PDF Print E-mail

This report - How to Write a B2B Complex Sales Lead Generation Letter That Attracts Sales Ready Leads - shows exactly how I used one sheet of paper, a first class stamp, and a #10 envelope to reach elected officials and corporate executives alike, earning a 75% response on a call to action to meet face-to-face.

In this 57 page report I break-down every single thought and element put into an actual complex sales lead generation campaign and one-page letter I wrote and successfully used to sell a client’s expert service to county government, school districts, and F1000 enterprises.

A 2nd edition, this 57 page report exhaustively explains the development of a successful complex sale lead generation campaign. Over 50 pages are spent detailing every thought that went into a one page letter used to create sales opportunities with executives in both the private and public sector.

Here is the table of contents:
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