I just counted. I’ve received four emails already this week touting special, time limited discounts. I’m not sure how many similar emails I’ve received the past month, but I’m sure it’s a lot. They arrive almost daily — or so it seems.
Many of the products and services look good. A few offers are from companies I’ve bought from in the past and probably will again in the future.
The thing that struck me about this is the messages keep coming from the same businesses — this same group of companies routinely make special, time limited offers.
There are a lot of businesses that do the same thing – furniture stores and consumer electronics retailers are quick examples that come to mind. Auto dealerships have made special and time limited discounts a near art form.
My point isn’t that you shouldn’t make special and time limited offers. You should. But if you make them all the time, you really aren’t offering anything special. What you’ve done is work pricing schemes and gimmicks into your business.
How special and time limited are offers made as such all the time?
And that’s the point of this post.