Posts tagged with: copywriting

MarketingSherpa analyzed over a years worth of their own newsletters and drew four conclusions on what performed best at attracting clicks. Not limited to email and newsletter subject-lines, these tips apply to all content and customer communications requiring a title....
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Forest and trees. As salespeople, there are times we overlook vague references to our offer as assumed benefits: faster, less expensive, more responsive, less downtime, greater availability, etc. These things sound good, but only take on real meaning when we...
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It’s hard to find many marketers who defend interruption marketing — phone calls, advertisement, direct mail, email, etc. The fashionable thing to do is go soft — ask for permission, avoid the topic of taking action, suggest and hint instead...
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I recently submitted a post to a blog carnival that ended its posting requirements with this statement – Remember, how beats why. Wrong. Both are critical. And both beat what, which is what I think they meant. Here’s why. How...
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I received an offer in the mail a while ago that looked great! Maybe too great. That’s the problem, it’s too good be true. Where’s the small print? I know somewhere in here there’s a catch. Why do I feel...
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I just re-read and threw away a wonderfully worded sales letter – the use of language was spectacular, grammar was perfect, and the format was great!  The letter has everything you’d want in a first contact with a new suspect...
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You’ve likely heard it a thousand times. And you’ve likely shrugged more than once. Although it’s sage advice, most of us ignore it: stories sell.  It almost sounds gimmicky — kinda like an oversimplified cure-all. But it’s true: stories sell. Stories create interest, paint a...
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Note: This post was initially published elsewhere four years ago. I found it today and couldn’t resist publishing it again — the lessons still apply.  My sincere apology to quality real estate professionals everywhere. ======= I’m being overrun with a...
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There are many parts and pieces to a successful B2B lead generation campaign.  Profiling the target recipient is the most important. But there are two particular elements of a successful campaign we need to consider, continually evaluate, and monitor for...
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Reason to believe is one of three key elements of a successful marketing and customer communication strategy, necessary to successfully grow your revenue – overt benefits and meaningful difference being the other two. Providing your customers and prospects reason to...
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