Posts tagged with: direct mail

  • Sales Coaching
I’ve never been comfortable with the notion Interruption Marketing is dead or that Permission Marketing is somehow more pure and honest. The truth most permission marketers don’t tell you, or may not understand, is permission and interruption marketing both rely on...
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Click on the image to the right to reference my comments below. The image will open in another tab or window. ======= I recently received another unsolicited email from a company hoping to engage with me and my company regarding B2B services...
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That’s all it said on the outside of a very professional looking envelop I received in the mail yesterday — Change of Payment Information. I held it in my hand for a few seconds, turned it over a couple of times,...
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You’ve been pre-selected to receive a Gold credit card! That’s what the envelope and letterhead says.  No caveats, except for a tiny cross sign after the words pre-selected.  Looking lower in the text, the tiny cross sign says to see the...
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From time to time I read or overhear a discussion on the topic of copy length. The basic discussion revolves around the question of how long copy should be – how many words and pages is the right number. The...
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There are few new tricks to marketing. I’m too lazy to link to an independent reference, but you don’t need one. Everyone in the business knows it’s true. There are no new tricks. There are old tactics wrapped in new...
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Learn Exactly How a One Page Letter and a #10 Envelope Created Sales-Ready Leads and Face-to-Face Meetings with Senior Executives in the Public and Private Sector – 75% of the Time! Here is a free 53-page report where you’ll learn...
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A friend recently asked me to review a letter – a three page sales letter a partner of their company wants to send to my friend’s customers. It’s a letter offering a service of the partner – part of a...
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I’ve written before on my belief getting in is the greatest sales skill of them all — greater than qualifying, advancing, and closing a sale. The reason is simple, if you can’t get in, nothing else matters. It’s impossible to...
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One of the common questions about core stories is how they are used in sales and marketing campaigns. This post will provide an example. ======= I don’t define a core story as an end, such as a presentation, white paper...
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