Posts tagged with: positioning

The purpose of B2B lead generation isn’t to get people to buy your product or service. Think about it — this is where a lot of B2B lead generation campaigns go wrong. If you have a product or service that...
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Note: This post was initially published elsewhere four years ago. I found it today and couldn’t resist publishing it again — the lessons still apply.  My sincere apology to quality real estate professionals everywhere. ======= I’m being overrun with a...
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If your prospects don’t purchase, don’t blame them. They aren’t stupid. You’ve probably failed in connecting with them to the point they felt compelled to purchase. Your offer may be wrong, it may be packaged incorrectly,  or you may be...
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Grab your copy of the report at the bottom of this post. ======= Several years ago I wrote a letter on behalf of a client to 40 of the largest counties in one of the largest sates in the United...
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There was a time when being a Jack of All Trades, Master of None seemed like a great idea.  The thought was to offer something to everyone.  Sure, you couldn’t really do it all yourself, but you could partner.  Companies...
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