Posts tagged with: pricing

Being great or the best often isn’t enough. Having a wonderful product, outstanding back office support, and world-class people sometimes just Having a wonderful product, outstanding back office support, and world-class people sometimes merely readies you for business — it...
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This post is a quick follow-on to my earlier post on special, time-limited discounts. I looked over several of the emails I cited and a cursory Internet search — here is a collection of the reasons given for creating or extending...
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I just counted. I’ve received four emails already this week touting special, time limited discounts. I’m not sure how many similar emails I’ve received the past month, but I’m sure it’s a lot. They arrive almost daily — or so it seems....
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Last week I met with a small business owner, investor, and friend of mine to discuss specific investments he is involved in. He mentioned one of his investments, a software company, was wrestling with opportunities they are pursuing. This company...
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What if business consultants were paid more to solve problems in less time? In other words, what if business consultants were paid less each day that passed without a solution being implemented? I bet there would be less studies and...
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Believe it or not, sometimes a dead product or service can come to life by raising its price. Let me say it again. If you have a product or service that isn’t selling, it may be priced too low. Price...
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I’ve written before (I’m too lazy to link to it) how I hate offering discounts to new customers — I think it devalues your offer. Likewise, I’ve written (still too lazy to find the link) how I love offering discounts...
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Would a Mercedes be a Mercedes if it cost half as much — or — would it cease to be a luxury vehicle?...
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It’s tempting, but don’t do it.  Under no circumstance should you ever simply give someone a quote. I’m not saying you shouldn’t quote your product or service.  I’m saying you should never simply give a quote when asked for one....
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