Posts tagged with: sales-ready leads

  • Sales Coaching
I’ve never been comfortable with the notion Interruption Marketing is dead or that Permission Marketing is somehow more pure and honest. The truth most permission marketers don’t tell you, or may not understand, is permission and interruption marketing both rely on...
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Earlier this morning I read a white paper about marketing automation when this stat hit me — the average B2B company closes .28% of all inquiries. I don’t know how accurate that number is or what definition of an inquiry...
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Years ago, when I last was a sales executive in traditional employment, I got into an interesting round of corporate politics with our VP of marketing over 800+ sales leads they provided my organization. The way the discussion was framed at a...
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In a recent post I asked the question whether or not you should ask for registration before downloading a white paper used in a lead generation campaign.  I recommended not asking for registration and instead focus on offering something of great value...
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I don’t talk about it much at all: I have a second career as a soccer coach and president of a local competitive club. Routinely, I receive solicitations from various vendors wanting our business in everything from photographer to uniform...
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Over the past three weeks, I’ve received four phone calls and one email from a marketing automation company wanting to get me on the phone to discus their services. It wouldn’t be fair to mention their name, I don’t want...
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Learn Exactly How a One Page Letter and a #10 Envelope Created Sales-Ready Leads and Face-to-Face Meetings with Senior Executives in the Public and Private Sector – 75% of the Time! Here is a free 53-page report where you’ll learn...
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As a salesperson, I always appreciated and benefited from great marketing: engaging white papers, compelling case studies, professional presentations, well-thought product marketing, competitive positioning, etc. Without doubt, great marketing makes a salesperson’s job a lot easier. That said, poor marketing...
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What is a worldview? A worldview is the way you or someone else views the world. It’s the environment we work in, the things we care about, the rules and regulations that form parameters around our work-life, our influences and...
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