Posts tagged with: social media

  • Sales Coaching
I’ve never been comfortable with the notion Interruption Marketing is dead or that Permission Marketing is somehow more pure and honest. The truth most permission marketers don’t tell you, or may not understand, is permission and interruption marketing both rely on...
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A few days ago I asked a question about whether or not this quote is applicable to today’s B2B sales and marketing environment: …is about selling to buyers who now enjoy plurality of choice, who have expertise, who compare, who are trained...
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It’s greatly a B2B thing and I understand some of you will disagree, but it doesn’t matter if the production of a product or service demonstration video isn’t broadcast quality. What matters is you show prospective and existing customers how...
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One of the best things you can do to promote your business is help prospective and existing clients better understand how to use and get more out of the products and services you sell them. Along the lines of a...
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Note: There are no affiliate links in this post – just my recommendation for you to buy this book. ======= Periodically, I’m sent books to read and review online — that’s not the case with this book. I found, bought, read, and...
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There are countless things you can do as a marketer.  But that’s never the point. Just because you can do something, doesn’t mean you should. What you should be doing are the few things that best reach your target audience...
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