Posts tagged with: tips

Being great or the best often isn’t enough. Having a wonderful product, outstanding back office support, and world-class people sometimes just Having a wonderful product, outstanding back office support, and world-class people sometimes merely readies you for business — it...
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Earlier this morning I read a white paper about marketing automation when this stat hit me — the average B2B company closes .28% of all inquiries. I don’t know how accurate that number is or what definition of an inquiry...
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It somewhat amazes me I don’t receive more coupons or gift certificates when receiving goods and services I’ve purchased. It’s the perfect time to offer an add-on, upgrade, or cross-sell to a new product. Stuffing a few offers in the...
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From time to time I read or overhear a discussion on the topic of copy length. The basic discussion revolves around the question of how long copy should be – how many words and pages is the right number. The...
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When you make an offer to a prospect, you have to give them something to believe in. This something is evidence in support of them realizing the benefit(s) of your offer. In other words, you have to convince your prospect...
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No one knows your product or service like you do. No one knows more about how great it is. And no one knows more about its flaws. So, why not use all this insider information to your benefit? Especially information...
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I visited three websites this morning with no contact information beyond a web form. All were companies supporting ecommerce. Incredible! How do you trust a company that doesn’t give you a telephone number, physical address, and a name of a...
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Borrowing words from Potter Stewart and applying them to junk mail, it’s often hard to define, but I know it when I see it. So do you. Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call...
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There’s a lot of marketing effort focused on how the vendor thinks — the vendor’s view of the world, vision of the future, story, way of making the world better, etc. And for good reason: Who wants to do business...
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