Posts tagged with: white paper

In a recent post I asked the question whether or not you should ask for registration before downloading a white paper used in a lead generation campaign.  I recommended not asking for registration and instead focus on offering something of great value...
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I just clicked on a link to download a white paper on salesforce trends — it required registration. I closed the tab. I don’t want the report enough to take the time to fill-out the registration form. And I don’t...
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