Problem is Opportunity Blackboard ConceptI just received in the mail another offer that looks great! Maybe too great. That’s the problem, it’s too good be true.

Where’s the small print? I know there’s a catch in here somewhere.

Why do I feel this way? Am I jaded?

  • Remember when Blockbuster announced a “no late fees” offer that included restocking fees and automatic charges for late returns?
  • I received an email yesterday that promises instant riches, but I have to spend $100 before I learn how.
  • I received an offer in the mail last week disguised as an invoice, instructing me to urgently reply with payment for a subscription of some sort.
  • An ad in the paper boldly shows the price of a new truck for $12,000, the fine print indicates it’s actually $12,000 in selected discounts, not the price of the truck.

Are there many honest marketers left in the world? I’m sick of the cheap, deceptive, border-line ethical sales and marketing tricks.

If I’m not the only one sick and tired of deceptive offers, the time is likely right for a truly great and honest offer — an offer that’s sincere:

  • No fine print
  • No caveats
  • No exceptions
  • No cute marketing
  • No cleaver concealment of greater payments or term commitments
  • Just an offer that is what it is and delivers great value

The challenge of such a sincere offer is getting it believed.

Are you too jaded and immediately skeptical of a truly great deal?


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