A suspect is someone who may need, want, and be in the market for what you have to offer. They are someone who meets a profile, but whose interest and intent to purchase is unknown or currently non-existent.
Suspects need to be identified and nurtured
A prospect is someone whose need, want, interest, and intent to purchase what you have to offer is known. They’re in the market for what you have to offer.
Prospects need to be made an offer to become a customer
You want to come into contact with as many prospects as possible. That’s the goal of lead generation.
What say you?