Jumping to the point of this post: If you can’t see the way to hitting your sales target this coming year, at best, you’re relying on luck to reach the level of revenue your company requires to sustain and grow your business. Sales plans are inherently valuable because they make you think about all the things you need to do to meet your company’s revenue requirements.

Sales plans not only help companies understand where revenue will come from, but what it takes to get it. And a plan gives you a means to measure success along the way, giving you early warning signs of coming up short or preparing for a surplus you can invest — affording you time to adjust the plan, manage cash flow, or re-size the business up or down as appropriate.

What should you include in an annual sales plan?

Here’s a quick list of items you should keep in your sales plan and why:


When should you create an annual sales plan?




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