J. Stuart Logan

Disinterest is a Symptom.

Price is an Excuse.

"I have worked with many business professionals, but none hold a candle to Jim Logan’s skill level." ~Richard H., LexTech

POSITIONING & STORYTELLING

BUYER PSYCHOLOGY & QUALIFYING

FORECASTING & CLOSING

LATEST THOUGHTS & IDEAS
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Core Story: How features and functionality create reason to believe

Features and functionality have a key role in your core story, but you have to...
July 24, 2025
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The question you have to answer to make the sale

Markets are competitive. I can’t think of a market that doesn’t include a number of vendors...
July 24, 2025
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What are you going to say?

At one time of another, I expect we’ve all been there — put on the...
July 24, 2025
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What is a core story?

If you’ve heard about core stories, but can’t quite wrap your head around them or...
July 24, 2025
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How to create your compelling core story: Part 1

As I wrote in an earlier post, your core story is arguably the most important...
July 24, 2025
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Core Story: Meaningful difference makes a big difference

Difference empowers your core story because it makes it uniquely yours. It ties the things...
July 24, 2025
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Longevity is not a benefit, it’s merely a fact

Reading a local publication earlier this morning, I noticed a couple real estate ads printed...
July 24, 2025
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How to create your compelling core story: Part 2

If you haven’t already, please read part 1 of this topic for steps 1-4 to...
July 24, 2025
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12 things that may be wrong with a poorly performing direct mail campaign

For many, lead generation and sales letters haven’t worked well in the past. Some companies...
July 24, 2025
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Projects Completed
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Happy Clients
Years in Business

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